Product Designer · UX/UI

Alisa in Wonderland

Every project is a room I fall into.
I don't leave until it's beautiful.

View Case Studies Resume
4 Case StudiesResearch to InterfaceOpen to WorkBay Area, CA

Case Studies

Four rooms, four problems.

Nuance app screens Nuance Most beauty apps get shade matching wrong. Nuance fixes it with real matching and reviews nobody was paid to write. User InterviewsUsability TestingFigma View Case Study Product Designer · UX/UI, 12 weeks Ⅰ · Nuance Beauty · iOS & Web Spotify redesign screens Spotify Redesign A home screen you can actually customize: toggle, reorder, and finally switch to light mode. A/B TestingAfter EffectsMotion Graphics View Case Study Product Designer · UX/UI Ⅱ · Spotify Redesign Music · Redesign
Reboot app screens Reboot Pinterest for gamers: builds, outfits, and guides in one place instead of five apps and a camera roll. Focus GroupBranding View Case Study Product Designer · UX/UI Ⅲ · Reboot Discovery · iOS App Flosser app screens Flosser A mascot system that rewards consistency over perfection, turning a dull habit into something worth showing up for. GamificationPrototyping View Case Study Product Designer · UX/UI Ⅳ · Flosser Health Habit · iOS App
Alisa Utesheva

Alisa Utesheva

CBS KPIX San Francisco × Academy of Art Concept & Campaign

MindScoop. My Future Agency class partnered with CBS to ask how AI, AR, and immersive stage tech could reach younger news audiences without being tech for tech's sake. Our three-person team pitched on site at CBS and was recognized as a Breakthrough Insight.

My role: Product Designer on the Pop Quiz app integration and the MindScoop TikTok prototype.

View the pitch deck

About

I'd rather be wrong in a usability session than in production.

Spotify and Nuance each went through two rounds of usability testing before I called them done, and every project here was rebuilt at least once on the strength of what testers said, because good instincts still have to survive contact with real people.

I also take work the full distance myself: research, UI, and a working, branded prototype, in Figma, Framer, Webflow, Photoshop, Illustrator, and After Effects.

Background

  • Graduated May 2026. Academy of Art University, San Francisco.
  • Started in middle school. A class assignment to build a website, everyone else complained it was boring, I couldn't wait to go back.

Practice

User ResearchUsability TestingInteraction DesignInformation Architecture User FlowsWireframingPrototypingDesign Systems Visual DesignResponsive DesignAccessibility / WCAGCompetitive Analysis

Software

FigmaFigJamFramerWebflowPhotoshop IllustratorInDesignProcreateAfter Effects Premiere ProHTML / CSSJavaScriptGit / GitHub

AI

ChatGPTClaudeGeminiMidjourney Adobe FireflyKling AI

Resume

The whole record, on one page.

Education, tools, coursework, and the projects behind the case studies above. If you want the version tailored to your role, my email is just below.

Download PDF

Contact

Let's work together.

Open to full-time roles, contracts, and problems that keep me up at night. Based in the Bay Area, open to relocating closer to San Francisco.

Send a Letter Revisit the Work

Email

alisamuux@gmail.com

Telephone

(510) 480-0142
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